"Working with Abu-Eesa has been a game-changer for Caboom Sauces. His guidance and strategic input have helped me upscale the business, and through his UK-wide network, I’ve been able to connect with new customers and opportunities. He’s always been available with support, insight, and encouragement. Truly brilliant to work with."

 

— Adam Rana, Caboom Sauces

 

"Abu-Eesa has been an invaluable asset to GOJRA Spices, providing us with strategic guidance, support, and advice at every stage of our journey. His insight has been instrumental in helping us expand our fresh poultry product range and our unique range of spices and marinades into QSR channels and wholesale markets across the UK.

 

He’s always ready to offer advice, particularly when it comes to NPD and our wider growth strategy. What sets him apart is not only his depth of knowledge but also his genuine willingness to help.

 

With a strong network spanning the UK and EU, Abu-Eesa is a passionate and driven individual who is always keen to support others in their growth.

 

We’re grateful for his ongoing support and look forward to continuing our collaboration."

 

— Paa Saleem, Managing Director of Gojra Spices

 

"I’ve known Abu Eesa personally for a short time, but in that time we’ve built a strong and genuine friendship. His reliability, vast network, and strategic mindset are truly rare in this industry. He’s played a fundamental role in supporting numerous franchises and foodservice businesses across the UK. His deep understanding of the Halal market, combined with a passion that’s clearly driven by knowledge, sets him apart in a powerful way."

 

— Ali Sheikh, Chief Commercial Officer (CCO), The CK Group

 

 

“Working with Abu-Eesa Asif on the KABAAB launch was a masterclass in professionalism and strategic execution. He not only delivered a fully developed brand from concept to market but also crafted a scalable franchise model with precision and foresight. His deep understanding of the halal industry’s complex supply chain dynamics, combined with his ability to navigate them effectively—was instrumental to the project's success.

 

What truly sets Abu-Eesa apart are the relationships he brings to the table. His network within the halal food and retail space is both extensive and uniquely high trust, something incredibly rare in this industry. These connections opened doors and accelerated outcomes in ways that would have otherwise taken years. His integrity, dedication, and ability to exceed expectations make him an invaluable asset to any project.”

 

— COO, Kabaab

 

 

"Abu Eesa has been guiding and supporting our project from day one. His advice has been key in shaping our supply chain, developing our franchise model, and helping us grow from a single store into a UK-wide brand. He’s always on hand whenever needed,  a level of commitment and support that’s truly rare to find."

 

— Danyal Saghir, Co-founder & Director – OGS

 

 

"Abu-Eesa has been our trusted Halal consultant for over six years, successfully managing numerous projects and advising our clients on global Halal market trends, products, services, and certification. His deep industry knowledge has been a significant asset, especially in supporting our clients across the Middle East region."

 

— Tanya, Alpha Insights UAE

 

"Working with Abu Eesa has been a real asset to Mustashar’s journey. He opened doors we couldn’t have reached on our own and helped accelerate our brand presence in the UK market. His insights into the Halal retail space, his ability to connect us with the right people, and his overall professionalism made a real difference. Grateful for the contribution and always happy to work together again."

 

— Mustashar